City Sustainable Mobility Rewards Program (CSMRP)

CityTurtles is a behavioural sustainability operations platform that enables city administrations to translate policy intent into measurable, verifiable urban climate outcomes by capturing and operationalising daily citizen behaviour. Urban challenges such as congestion, air pollution, and emissions are not solely infrastructure deficits. They are the cumulative outcome of millions of daily mobility decisions. CityTurtles provides cities with a systemic method to observe, measure, and positively influence these decisions—without coercion and without surveillance.

Most city administrations today possess:

• Urban transport policies 
• Climate Action Plans 
• Smart City infrastructure 
• Air quality monitoring systems

Yet, a critical operational gap remains:

Policy outcomes depend on behaviour, but behaviour is rarely measured or managed as a system.
As a result:

• Emissions are tracked, but drivers of emissions remain invisible 
• Congestion is monitored, but causal behaviour is unaddressed 
• Compliance is enforced, but participation is underutilised
   

CityTurtles enables administrations to operationalise behaviour as an extension of urban governance.

It allows cities to:

• Measure daily sustainable mobility behaviour (walking, non-motorised transport, low-carbon commuting) 
• Quantify emissions reduction at source in urban transport 
• Generate ward-level, corridor-level, and city-level climate data 
• Support SDG 11 (Sustainable Cities) and SDG 13 (Climate Action) reporting 
• Create verified datasets suitable for policy review and public reporting
   

This data is aggregated, anonymised, and governance-aligned.

CityTurtles introduces a new category of urban capability:

Behaviour as Infrastructure 

Just as cities invest in:

• Roads and metros 
• Sensors and command centres 
• Digital public infrastructure
   

CityTurtles provides a behavioural layer that:

• Encourages voluntary participation 
• Rewards positive outcomes 
• Strengthens policy effectiveness 
• Improves citizen trust
   

This approach augments existing infrastructure rather than replacing it.

CityTurtles aligns naturally with:

• Urban Climate Action Plans 
• National and State-level SDG commitments 
• Smart Cities and mobility missions 
• CSR-supported urban initiatives 
• Data-driven governance priorities
   

It enables evidence-based policy calibration, rather than policy enforcement alone.

CityTurtles helps administrations:

• Improve policy effectiveness without additional enforcement 
• Reduce congestion and pollution through participation 
• Demonstrate measurable progress, not just policy compliance 
• Strengthen inter-departmental coordination using a common data layer 
• Build public trust through transparent outcomes
   

A key design principle of CityTurtles is:

• No individual surveillance 
• No punitive mechanisms 
• No enforcement-based tracking
   

Participation is:

• Voluntary 
• Incentive-aligned 
• Aggregated for governance use
   

This preserves constitutional values, citizen dignity, and administrative legitimacy.

CityTurtles enables cities to evolve from:

• Policy issuance 
• To policy performance measurement 

From:

• Infrastructure-centric planning 
• To people-centric climate governance
   

CityTurtles enables city administrations to operationalise sustainability by converting daily citizen behaviour into measurable, verifiable urban climate outcomes that strengthen policy effectiveness and public accountability.